At a time when 'Morrisons has gone big on desserts this Christmas with oodles of indulgent NPD, new twists on yuletide classics and family favourites' do you need to consider your bakery's approach to Christmas?
Christmas is often a time when celebration leads to retail opportunity and this is as relevant in our bakery sector as it is in the gift sector.
What will you be baking this Christmas?
Tag us in your social media posts using #mybakerysolutions
Watch out for our upcoming Christmas Bakes article for inspiration!