top of page

Should my Bakery Sell Christmas Cakes this Year?

Updated: Apr 8, 2022

In today's news article we take a look at how improving your bakery's cake offering can increase turnover and we consider if the global popularity of cake makes selling Christmas cakes this year a smart business choice?

'The global cake market size was valued at USD 42.94 billion in 2019 and is anticipated to grow at a compound annual growth rate (CAGR) of 3.3% from 2020 to 2027.'

The Cake Market Size, Share & Trends Analysis Report By Product (Cupcakes, Dessert Cakes, Sponge Cakes), By Distribution Channel, By Region, And Segment Forecasts, 2020 - 2027 reported that over recent years the trend for celebrating special occasions with cake has been gaining ever growing popularity.

With a global market value of 43 billion USD it is time to consider how your bakery can maximise on this trend, especially as we approach Christmas?

Alongside the use of cake to celebrate special occasions one of the key factors driving the increased demand for cake is the trend for cake as a replacement for deserts for both meals at home and in restaurants.

'Dessert cakes were the largest product segment with a share of 50.5% in 2019 and is expected to maintain its lead over the forecast period as these products are widely consumed fresh in various occasions.'

Does your bakery sell cakes which can be enjoyed after a meal instead of a non-baked desert?

If this concept is something which you haven't yet considered here is some cake inspiration bearing in mind that the research has shown that sponge cakes are anticipated to be the 'fastest-growing product segment with a CAGR of 3.7% from 2020 to 2027.'

Clockwise from left to right: Fresh fruit decorated sponge cakes, beautifully decorated macarons, use pomegranate seeds as jewels on individual cakes, layered gateau can incorporate many flavours including popular coffee and chocolate.

If you are an independent bakery then this is an especially good opportunity for you as 'specialist retailers emerged as the largest product segment with a share of over 50.0% in 2019 and are anticipated to maintain its lead over the next few years.'

If the research has convinced you that this Christmas is the perfect time to bake cakes here is some Christmas cake inspiration:

Clockwise from left to right: Cinnamon and citrus are classic festive flavours, how could you put your own twist on this popular favourite? Semi naked layered sponge can incorporate many festive flavours and be sold by the slice, individual black forest gateau inspired cakes.

We would love to see the cakes you bake, share then with us on Instagram by using #mybakerysolutions on your posts.

If improving a piece of baking equipment would enable you to improve the cakes you are able to offer your customers contact a member of our team on or by calling 0800 083 5639.


bottom of page